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Luxury Furniture & Home Décor Website Overhaul for MAAC Home

How NextLab transformed MAAC Home into a premium, conversion-driven online destination with AI-enhanced SEO and design.

Campaign ROI

+ %

Lead Quality

+ 0 %

Automation

0 %

Introduction — the client & their business

The client:

MAAC Home (maachome.com) is a UAE-based premium furniture and home décor brand offering curated collections of sofas, lighting, home accents, and more. Their site signals elegance, style, and upscale positioning.

They also promote flexible payment (“Furnish Now, Pay Later”), international shipping (with contact for outside UAE) and free assembly for furniture, which underscores a customer-centric e-commerce model.
The challenge pre-engagement:
The site’s visual branding and aesthetics were strong, but UX and conversion paths were not fully optimized for high-ticket furniture sales.

Visitors may have difficulty comparing products, understanding customization or delivery options, or proceeding confidently to checkout.

SEO performance for premium and niche decor/furniture keywords likely had gaps: content depth, internal linking, structured data, and semantic optimization.

Mobile experience, load times (especially with many high-res images), and trust elements (reviews, guarantee, assembly promises) needed enhancement.

MAAC Home selected NextLab to reposition their site into a high-converting, SEO-optimized e-commerce platform that matched their premium brand promise.

The challenge — where friction happened & what was at stake

UX & conversion barriers

  • High-ticket product journeys are complex: customers often need detailed specs, material options, delivery timelines, and confidence cues (warranty, returns).
  • Product pages may have lacked comparative views (e.g. multiple finishes, dimensions), or smooth transitions to “add to cart.”

SEO & content structure gaps

  • Product and category pages may have thin or generic descriptions without semantic enrichment or long-tail keyword targeting.
  • Structured data (product schema, review schema) may not have been implemented fully.

Performance, mobile & technical issues

  • Lots of image-rich pages can slow load, especially if images are unoptimized or not lazy-loaded.
  • Mobile experience might suffer: navigation, filtering, cart interactions on smaller devices can introduce friction.
  • CSS/JS bloat, render-blocking resources, or lack of caching/CDN use may hamper page speed.

Our approach — strategy, AI, UX & SEO

NextLab adopted a structured, data-driven, design-forward methodology to revamp MAAC Home’s site.

Research & audit

  • Deep analytics audit: identify drop-off pages, product pages with high bounce, cart abandonment sites.
  • Heatmap & scroll behavior study to see how users interact with hero banners, product listings, and CTAs.

AI-powered content & UX insights

  • Use AI semantic modeling to cluster keywords around scalp health, micropigmentation, treatments, recovery, etc.
  • Generate content templates, meta structures, and heading frameworks using AI suggestions based on search intent.

UX / UI & visual design

  • Semantic clustering: use AI/NLP to group keywords across product types, styles, and buyer intent.
  • AI-generated metadata suggestions (titles, descriptions) optimized for high CTR and keyword relevance.

UX / UI dedesign & conversion flow mapping

  • Reworked homepage with hero banner showing showroom ambience, flagship décor pieces, and immediate CTAs (“Shop Now,” “Explore Collections”).
  • Category & product listing pages enhanced with filters (style, material, price), preview images, and better sorting.

Technical SEO & performance optimization

  • Implement Product schema, Review schema, BreadcrumbList, and other structured data.
  • Optimize images (compression, responsive sizes, WebP, lazy loading).
  • Clean CSS/JS, remove unused code, defer noncritical scripts, and ensure proper caching.

Launch & iteration

  • QA across device types, test shopping flow, checkout, responsiveness, and schema validation.
  • Monitor metrics (conversion rate, cart abandonment, average order value, bounce, page times).
  • A/B testing (e.g. button color, CTA text, image layout) to refine performance.

The solution — what NextLab delivered

Here’s what the transformed MAAC Home site includes:
  • Phase 1

Hero & home page revamp

Showcasing flagship décor interiors, use-case setups, callouts (“Premium B2B Furnishing Solutions,” “International Shipping,” “Buy Now Pay Later”), and direct CTAs.

  • Phase 2

Improved navigation & catalog structure

Intuitive menu (Furniture, Lights, Home Decor), better category segmentation, filtering and search emphasis.

  • Phase 3

Optimized product pages

Rich specs, multiple views, trust badges (free assembly, guarantee), payment options, dimension comparisons, material info, related items, reviews.

  • Phase 4

Streamlined checkout & cart UX

Fewer steps, clarity around shipping, returns, and installment options; reassurance at each stage.

  • Phase 5

Performance & technical enhancements

Faster load times, optimized assets, lazy loading, deferred scripts, mobile performance focus.

  • Phase 6

SEO & structured data enhancements

Schema implementation, improved metadata, enriched alt texts, internal linking across related decor styles.

Results & impact — outcomes you can expect

Once fully launched, these are the performance shifts MAAC Home can anticipate:

Higher conversion rates

Particularly for higher-value items, thanks to clarity, trust signals, and smoother checkout.

Lower cart abandonment

Reduced friction through streamlined UX and clear buyer assurances.

Better SEO visibility

The site should rank more prominently for high-intent furniture / décor keywords in UAE and broader markets.

Improved performance metrics

Faster page load, better scores on Core Web Vitals, stronger mobile usability.

Stronger brand integrity

The new digital presence better aligns with the luxury positioning of MAAC Home, improving customer confidence and retention.

Client testimonial

Working with NextLab was a turning point. Our new site not only looks stunning, it converts better and reflects the quality we deliver. The emphasis on trust and UX has already begun to reduce cart abandonment.

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