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AI-Powered Website Redesign for a Google Ads Agency Trusted by 300+ Clients

How NextLab transformed Thrive Converters’ digital presence with AI SEO optimization and a conversion-focused redesign.

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Introduction — the client & their business

The client:

Thrive Converters, a global Google Ads agency serving 300+ trusted clients worldwide. They deliver PPC campaign management, optimization, and ROI-driven advertising strategies across industries.

Despite their strong reputation, their website wasn’t pulling its weight:

  • The design looked dated and didn’t reflect their expertise.
  • Conversion rates were low due to confusing navigation and weak CTAs.
  • SEO visibility lagged, preventing prospects from finding them organically.

The challenge — gaps holding back growth

The Thrive Converters team came to NextLab with three main challenges:

1. Conversion gaps

  • Visitors weren’t taking action.
  • CTAs lacked visibility and urgency.
  • Forms were unoptimized, leading to drop-offs.

2. SEO & visibility issues

  • Service pages weren’t structured for AI SEO optimization.
  • Missing schema, internal linking, and metadata.
  • Low visibility for high-intent keywords like “Google Ads agency website design.”

3. Weak trust signals

  • Despite serving 300+ clients worldwide, the site didn’t showcase authority.
  • Outdated visuals and missing proof points (logos, testimonials, case studies).

Our approach — strategy, AI, UX & SEO

NextLab’s approach for ClippingWay was a multi-stage, data-driven redesign combining AI-enhanced decision-making, creative UX, and technical SEO rigor.

Discovery & audit

  • Deep-dive audit of current analytics, user paths, drop-off pages, and conversion funnels.
  • Identification of top-performing service pages and low-performing ones to prioritize.
  • Competitive and keyword landscape mapping: identifying gaps in the “image editing services” vertical.

AI-powered insights & content strategy

  • Use semantic models (AI or NLP tools) to cluster related keywords and define content silos around service categories.
  • AI-assisted meta-title and meta-description suggestions for high CTR.
  • Predictive heatmapping / attention modeling to inform CTA placement (e.g. “Get a Quote,” “Upload Images,” etc.).

UX / UI design & conversion flow mapping

  • Emphasize trust: show “7M+ images edited,” “35+ Photoshop Experts,” client logos, reviews.
  • Visual before/after galleries with optimized lazy-load, sliders, and comparison displays.
  • Clear sticky CTAs (“Get a Free Quote,” “Upload Sample Image,” etc.) at logical junctures.

Technical SEO, performance & launch preparation

  • Implement schema markup: Service, Review, Organization, ImageObject for portfolio/portfolio images.
  • Refine internal linking to guide users deeper into related services.
  • Optimize image assets (compression, responsive image sizes, WebP formats, lazy loading).

Post-launch iteration & optimization

  • Monitor key metrics: bounce rate, quote requests submitted, upload conversion rate, time on page.
  • A/B test headlines, button text, service descriptions, gallery layouts.
  • Use feedback loops, heatmap tools, and analytics to continuously refine UX, content placement, and conversion pathways.

The solution — what NextLab delivered

NextLab delivered a complete website transformation, including:
  • Phase 1

Unified, clear positioning & messaging

  • A refined homepage and hero section featuring their scale (“7M+ images edited,” “35+ experts,” “28+ countries”) plus a strong call-to-action to get a quote or upload sample images.
  • Phase 2

Service hub & navigation overhaul

  • Streamlined navigation and intuitive user flows.
  • Optimized service pages with trust signals, proof points, and bold CTAs.
  • Phase 3

AI SEO structuring

  • Topic clusters built for Google Ads, PPC, and AI-powered marketing.
  • AI-generated metadata & schema markup to improve SERP presence.
  • Internal linking structure to improve crawlability and authority distribution.
  • Phase 4

Performance & UX enhancements

  • Mobile-first responsive design.
  • Page speed improvements via lazy loading, CDN, and code optimization.
  • Core Web Vitals compliance (FCP, LCP, CLS).

Results & impact — business outcomes

Within weeks of launch, Thrive Converters saw measurable improvements:

Higher conversion rates

More inquiries and form completions due to clear CTAs and simplified navigation.

Improved SEO rankings

Keyword clusters started ranking for competitive PPC terms.

Faster performance

Significant improvements in page load speed and Core Web Vitals.

Stronger trust signals

The site now reflects being a global agency trusted by 300+ clients.

Thrive Converters’ website was transformed from an outdated, low-converting site into a conversion-focused, AI-powered growth engine.

Client testimonial

Working with NextLab transformed our website into a true conversion engine. Their AI-driven strategy and attention to SEO gave us the competitive edge we needed.

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